Question 1

Do I own the website?

Accepted Answer

Yes. The website is built and hosted in your name.

Question 2

Is there a lock-in period?

Accepted Answer

No. Ownership stays with the practice. Leaving does not require an asset recovery process.

Question 3

Who pays the ad platforms?

Accepted Answer

The practice does, directly, on its own accounts. Media spend is paid to the platforms, and the management fee covers the work of running and improving the campaigns. The two stay separate, and there is no media markup bundled into the fee.

Question 4

Why do you start with search?

Accepted Answer

Search is the one channel where the patient is actively looking for a dentist, so it is the highest-intent opportunity available. Campaigns are built and tuned there first, and other channels are added only when they can be measured against the same goal.

Question 5

When does the budget increase?

Accepted Answer

Only after conversion tracking is reliable and cost per acquisition is stable. Budget then increases on the same accounts you own, which already hold the history and learning.

Question 6

How is AI used?

Accepted Answer

AI supports campaign structure, bidding, and creative testing so wasted spend is reduced. It runs inside the accounts you own and does not require moving your data or properties to an outside platform.

Question 7

Can I see the campaigns myself?

Accepted Answer

Yes. The ad accounts and analytics are in your name, so you can open them and review campaigns, spend, and conversions directly. Nothing is hidden inside a dashboard that someone else controls.

Question 8

Can I leave whenever I want?

Accepted Answer

There is no lock-in created by control of the accounts. The assets and history stay with the practice, so leaving does not require an asset recovery process.

Question 9

What happens in the first conversation?

Accepted Answer

Frequently asked questions

The intelligence behind the whole system.

Frequently asked questions

Do I own the website?−

Is there a lock-in period?+

Who pays the ad platforms?+

Why do you start with search?+

When does the budget increase?+

How is AI used?+

Can I see the campaigns myself?+

Can I leave whenever I want?+

What happens in the first conversation?+

The intelligence behind the whole system.